Street Tag Achievements: Transforming Communities through Active Engagement—Case Studies

Street Tag continues to remain a wonderful programme to promote health, fitness, and community engagement across multiple regions in the UK by gamifying simple physical activities of walking, running, and cycling. We encourage individuals, families, and schools to compete in a fun and rewarding manner. Here are infographics of some of our achievements across different areas:

• In Oxfordshire, over 9,000 active users participated with 154 schools engaged in the programme which led to participants recording 2.7 billion steps covering over 2.9 million miles through physical activities, and scanning 8.5 million tags. This resulted in saving 860,216 kg of CO2 emissions.

• In Royal Greenwich 1,389 users collectively achieved an impressive 788.6 million steps, covering 277,897 miles through various physical activities while scanning 137,656 tags. The programme's inclusive approach, especially in supporting individuals with long-term health conditions, highlights its broader commitment to making fitness accessible and engaging for all.

• In Cumbria, 123 schools and nearly 6,000 participants were involved and collectively recorded 1.5 billion steps and covered 1.7 million miles through physical activities.

• In Essex, Street Tag encouraged over 63% of users to increase their physical activity levels which led to participants collectively recording 1.5 billion steps and 1.7 million miles. The focus which was to reach individuals in highly deprived areas was successful with 57.41% of Essex users residing in these highly deprived communities.

Street Tag has had a positive impact on behaviour change, community engagement, and environmental sustainability, making it a brilliant proogramme in promoting healthier lifestyles and strengthening community bonds.

1. Oxfordshire Case Study

2. Greenwich Case Study

3. Cumbria Case Study

4. Essex Case Study