Privacy Policy
The Street Tag app requires your location data to enable you to collect the virtual tags when walking, running, cycling or rolling with a wheelchair in background mode even when your phone screen or app is closed or not in use, and to locate your position on the app screen when you are within 40 metre radius of tags collection. Please be aware that enabling scan in background mode may drain your phone battery faster.
1. Introduction
1.1 We are committed to safeguarding the privacy of Streettag users.
1.2 This policy applies where we are acting as a data controller with respect to the personal data of Streettag users; in other words, where we determine the purposes and means of the processing of that personal data.
1.3 In this policy, “we”, “us” and “our” refer to Streettag Administrator.
2. How we use your personal data
2.1 In this Section, we have set out:
(a) the general categories of personal data that we may process;
(b) in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
2.2 We may process information relating to your claim of reward points through the Leisure centres/ Partners (“transaction data”). The transaction data may include your Username, and the transaction details. The transaction data may be processed for the purpose of redeeming your bonus reward or services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our services.
2.3 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
2.4 In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
2.5 Please do not supply any other person’s personal data to us, unless we prompt you to do so.
3. Providing your personal data to others
3.1 We do not disclose your personal data to anybody or group unless it is reasonably necessary for the purposes, and on the legal bases, set out in this policy in which case we will seek your permission.
3.2 We may disclose your username or establishment name to our users or suppliers/ partners insofar as reasonably necessary for the purpose of posting, claiming or redeeming your reward bonus.
3.3 In addition to the specific disclosures of personal data set out in this Section, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
4. International transfers of your personal data
4.1 In this Section, we provide information about the circumstances in which your personal data may be transferred to [countries outside the European Economic Area (EEA)].
4.2 The App is built on Amazon Web Service (AWS) environment and can be accessed on both Android Play store and IOS store. The European Commission has made an “adequacy decision” with respect to the data protection laws that affects these organisations. Your data will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission.
4.3 You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.
5. Retaining and deleting personal data
5.1 This Section, sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
5.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
5.3 We will retain your personal data as follows:
(a) Personal data will be retained for the period in which you use the services. Your data will be deleted upon confirmation of your request for deletion.
5.4 Notwithstanding the other provisions of this Section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
6. Amendments
6.1 We may update this policy from time to time by publishing a new version on the App or our website.
6.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
6.3 We will notify you of significant changes to this policy by email or through the push notification on the app.
7. Your rights
7.1 In this Section 8, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
7.2 Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.
7.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data.
7.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
7.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
7.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
7.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
7.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
7.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
7.10 To the extent that the legal basis for our processing of your personal data is:
(a) consent; or
(b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,
and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
7.11 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
7.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
7.13 You may exercise any of your rights in relation to your personal data by written notice to us or through the feedback/ contact us form, in addition to the other methods specified in this Section 8.
8. About cookies
8.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
8.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
8.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
9. Cookies that we use
9.1 Our website uses analytics to collect some personal data to help us improve the service we provide to you. Our analytics do not store financial information, or information which is capable of directly identifying you (such as your name or email address). The analytic tools simply allow our website to retrieve this information in order to personalise and improve your experience of our website.
10. Our details
10.1 This App is owned and operated by Streettag Limited.
10.2 Our principal place of business is at Digilab, Barking Learning Centre, 2 Town Square, Barking IG11 7NB
10.3 You can contact us:
(a) by post, to the postal address given above;
(b) using our website contact form on https://streettag.co.uk;
(c) by mobile: +44 7762 801640;
(d) by email, using support {at} streettag.co.uk
11. Data protection officer
12. Our data protection officer’s contact details are as stated above.
13. Sales of Data
13.1 On Street Tag, we only use user consented email address to send occasional Street Tag updates and provide information on how prizes can be claimed/ redeemed with us or through our brand-appropriate partners. We'll never use users data or email for marketing, sales, or any other related activity. We’ll never sell or trade user name or email. As part of our reasonable steps to demonstrate compliance with Data Privacy Regulations, we have created features that allow all users to be able to destroy all data that we hold on them directly from your app settings, and you will be instantaneously wiped from our servers. Street Tag does not sell user data under any circumstance and will never do. Our basis of data processing is consent and performance of the contractual agreement. We work with third-party partners who help us provide our services to families in the UK and improve our Products. We have data sharing agreement which specifies the purpose for which the data is shared and the roles and responsibility of partners. We share data with partners on a need to know basis as specified out in our data sharing agreement to demonstrate the impact achieved through the partnership. Data shared are anonymized and does not contain any personal identifiable data.
13.2 The Street Tag app requires user location data to enable users to collect the virtual tags when walking, running, cycling or rolling with a wheelchair in background mode even when user phone screen or app is closed or not in use, and to locate user position on the app screen when the user is within 40 metre radius of tags collection. We occasionally require user postcode as an option in order to measure impact on the areas to which we are observing positive health impact.
13.3 Street Tag never publicly discloses or shares any personal or sensitive user data.
14. Street Tag keeps personal data for 4 years.
14.1. Street Tag periodically reviews the data that we hold, and anonymise it after 4 years. The anonymised data are kept for the purpose of long-term historical research, and statistical purposes impact measurement on physical activity.
14.2. Street Tag automatically deletes all user data whenever a user deletes their account, only emails are kept for 1 year in our record as proof that all accounts and activities associated with that email have been deleted.