Using Technology To Reduce The Cost Of Physical Inactivity - £46million per year to £26million or less

Street tag 26th jan special tag.jpg

Hi there,

If every resident of Barking and Dagenham installs Street Tag and set a personal target to earn/scan 25 tags per day that will equal to 30+ minutes of exercise per day, the cost of physical inactivity to the borough and the NHS will go from £46million per year to approximately £26million or less. With what we have achieved so far, what we have planned and the height at which we are going with Street Tag’s vision of incentivised gamification of physical activities, I'm predicting an even better outcome. And I'll explain why...


We have spent the last 15+ months building; live testing, iterating, listening to residents and improving incrementally to bring about good quality health benefits.


Right now, we are contempt with small incremental steps as a path forward.  We want to stay lean, flexible, and iterate more to build the best physical health technology to get more inactive residents to be more active. 


A simple breakdown of how Street Tag works. 

1. Walk/cycle/run to collect virtual tags around you as an individual or as part of a team

2. Move up on the leaderboard

3. Earn rewards


In Barking and Dagenham since December, 2018, we have so far gotten 364 residents engaged in Street Tag. The average daily scan is 498 (approx 700 minutes of exercise). 67 teams. Total tags scanned are 27,790. Average daily miles are 43.26. Total miles covered are 2622.60, and we have 5 weeks to go till the end of this current leaderboard. Overall since we’ve roll out Street Tag, 6000+ miles has been completed in the space of 5 months, amongst 500+ residents of Barking and Dagenham.


In the near future, I believe we can roll out Street Tag at scale, with more positive results that can be measured.


With Street Tag we are achieving... 

1. Increase in the physical activity level of families/residents 

2. Getting 50% resident sustain the activity throughout the programme 

3. Embedding a culture of working-together community cohesion spirit

4. Connecting residents to nature and spending time outdoors. 

5. Increasing the popularity of walking and cycling

6. Reducing the use of cars for short journeys

7. Increase in the number of people visiting parks and green spaces

8. Connecting residents to landmarks and key community assets routes e.g. leisure centres, GP surgery, schools, job centre, market etc


I believe Street Tag is capable of so much more, but adding them all here will make this blog far too long. I invite you to reach out to us at Street Tag, and we'd be delighted to share more with you and answer questions that you may have. 


Get Street Tag App on the App Store

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Seun Oshinaike, Founder, Street Tag

Street Tag