Fans are using tags to Warm Up to the YONEX All England Open Badminton Championships

FOR IMMEDIATE RELEASE 21 FEBRUARY 2020

Street Tag

seun@streettag.co.uk

Street Tag is delighted to be working with Badminton England for the YONEX All England Open Badminton Championships taking place in Birmingham from 11th to 15th March 2020. All ticket holders for the championship in March can now join the Street Tag “Badminton Championship” leaderboard to start your Warm Up and tagging towards the championships. 

There are a number of prizes to be won ranging from exclusive championship bags, hospitality tickets, signed posters from the players and many more. Badminton fans can now use the app as Warm Up to the championships, throughout the week to win prizes and engage with sponsors at the championships, and post the championships. 

Street Tag is encouraging Badminton fans, their family and friends to get active, by walking, cycling or running to Warm Up towards the championships in pursuit of Badminton virtual tags. Participants download the app onto their phones to track down the tags and collect points, competing with each other or as teams. Badminton fans around the world can create tags all around them in their various communities. 

Rob Short, Senior Marketing Manager for YONEX All England Badminton Championships, explained: “The YONEX All England Open is delighted to be working with Street Tag ahead of the return of the tournament next month.

We might be the oldest and most prestigious badminton tournament in the world, but we strive to be cutting edge wherever possible, particularly digitally. Working with Street Tag certainly contributes to that goal.

We also believe that this will make the fans’ experience even more rewarding at the event. We can’t wait to welcome guests to the 110th All England in a few weeks’ time.”

 Seun Oshinaike, Founder of Street Tag, said: "We are excited to be designing the future of fans engagement with YONEX All England Open Badminton Championships powered by fans physical activities and movement at the tournament”

For more information on Street Tag, visit www.streettag.co.uk, and find Street Tag on the Play Store, App Store, Twitter, Facebook and Instagram. 

About Street Tag

For communities, Street Tag is exceptional at bringing together families, neighbours and communities to get out more, by turning their streets into a virtual playground, to increase residents' outdoor experience in walking, running and cycling more to earn rewards.

1. Virtual tags are placed in popular walking routes and areas with green space to encourage participatory and physical activities.

2. Families walk, run or cycle to virtual tags which are placed on the interface of the apps.

3. Virtual Tags are worth an average of 10 points per tag. Once users are near/within a 40-meter radius of a tag, the player receives the points which help the family/team to move up the leaderboard. There are also QR code tags worth 50+ points that are assigned to special buildings such as leisure centres, libraries or a building of activities like Robert Clack Leisure Centre.

4. At the end of the challenge (be that approx. every 12 weeks). The top 15 teams are given prizes. There are also other opportunities for teams to win secondary prizes during the leaderboard activity such as the #CashTagHunt that are spread across the community.

5. Tags change colour to red once they have been scanned, and cannot be scanned again for another hour, thus encouraging the user to explore other tags that are not yet scanned. 

About YONEX All England Open Badminton Championships 

The All England Open Badminton Championships is the world's oldest badminton tournament, held annually in England. With the introduction of the BWF's latest grading system, it was given Superseries status in 2007, upgraded to Superseries Premier status in 2011. See www.allenglandbadminton.com